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Science Communication in Heritage Innovation
- Why This Matters
Science communication across Europe is diverse, shaped by cultural and national contexts. A uniform approach cannot capture this complexity —successful communication must be adaptable and purpose-driven.
- What This Toolkit Offers
Use this toolkit to design adaptable and purpose-driven heritage science communication strategies. It provides tested formats, actions and evaluation methods to foster trust, engagement, and dialogue for academic and regional stakeholders.
- How It Is Structured
The toolkit is divided into three sections: preparation, organisation, and evaluation. Developed in line with theoretical concepts of science communication, it emphasizes participation and dialogue.
Key Priorities
- Raising Awareness
Raising awareness and fostering acceptance
- Industrial Transparency
Enhancing institutional transparency
- Historical Reflection
Encouraging historical reflection
Target groups
- Non-experts (researchers, lecturers, administrative staff with little experiences
- as well as interested stakeholders from the general public)
- Communicators and Multipliers of science communication
- Decision-makers (from academic instititutions as well as other relevant actors)